Implement an Omnichannel Approach for B2B Ecommerce

“Businesses that win the hearts, minds, and wallets of their customers all have one thing in common: They allow their customers to operate in their preferred channel, seamlessly migrate between channels, and realize a consistently great experience regardless of channel,” according to a Forrester report. The truth is, with 68 percent of B2B buyers preferring …

6 Digital Marketing Tactics to Drive Your B2B Ecommerce Business

In the digital era, everything and anything is available online. Consumers research online before making even the smallest buying decisions, like a simple mobile cover. Customers are looking for the best option at a competitive price and high in quality. Being in the B2B ecommerce space is competitive as the larger companies have bigger budgets …

SaaS Churn Rate Reduction: 5 Ways to Take Action for Your Digital Business

Long gone are the days of acquiring a customer in-store, building a personal relationship over time, and ensuring their ongoing satisfaction with your product or service with a series of frictionless touchpoints. Few companies have the brand strength or large enough market share to assume a purchase or subscription sign-up is the end of the …

Talking B2B – Using Ecommerce for B2B Offer Experimentation and Innovation

Mike Schramm, BlueJeans Vice President & GM eCommerce, joins us in this Q&A to share how B2B marketers can use ecommerce as a vehicle for rapid experimentation and innovation, in addition to being a critical sales channel for today’s B2B buyer. Doug: Mike, can you share how your previous experience building out the ecommerce channel at Autodesk …

Why an eCommerce Website Should Invest Into an SEO Course

  An SEO course for an eCommerce website is essential if you want to reach a wider audience and get the most out of your SEO strategy. Some of the most successful eCommerce stores plan their strategy, and the success is always a result of extensive knowledge about SEO and PPC. For getting the most …