Talking B2B – Using Ecommerce for B2B Offer Experimentation and Innovation

Mike Schramm, BlueJeans Vice President & GM eCommerce, joins us in this Q&A to share how B2B marketers can use ecommerce as a vehicle for rapid experimentation and innovation, in addition to being a critical sales channel for today’s B2B buyer. Doug: Mike, can you share how your previous experience building out the ecommerce channel at Autodesk […]

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