How a Debt Restructuring Advisor Can Use Ecommerce to Grow their Business

How a Debt Restructuring Advisor Can Use Ecommerce to Grow their Business

 

This is a good time to become a loan restructuring advisor. Most businesses depend on loans. However, the financial markets are so volatile that it has become quite common for both organizations and individuals to file for bankruptcy.

Those that are determined to avoid such an outcome are forced to hire loan restructuring advisors. But if you want to succeed as a loan restructuring advisor, you need to understand that you are not the only one. The competition is overwhelming.

If you want to secure all the lucrative clients and contracts, you have to stand out from the competition. That means making effective use of eCommerce and all its related tools.

What Do Loan Restructuring Advisors Do?

Debt restructuring advisors are the people that individuals and companies turn to when their financial situation deteriorates. They enter the picture when you have a debt you cannot repay.

Their objective is to keep you from defaulting on your debt. If you have a competent advisor, they will bring you back from the brink of insolvency by engaging your lenders and renegotiating your contracts to secure more favorable repayment terms.

The best financial experts will compel creditors to cancel your entire debt or part of it. They could also reduce the interest on your loans. Along with granting you more time to pay your debts, these gurus will create a path that you can use to recover from your financial woes.

Is The Loan Restructuring Advisory Field Right For You?

Loan restructuring isn’t for everyone. Just because you have a head for numbers doesn’t mean you are cut out for this business. This is because specialists in the arena require several difficult skills including:

1). Sales

Can you sell yourself? if you cannot, you need to learn. You have to market your abilities to the people that need your help. As was mentioned before, there are plenty of loan restructuring advisors on the market. Don’t expect financially desperate individuals and organizations to automatically seek your services out. You must promote yourself.

2). Communication

You need interpersonal skills. Financial advisors spend a lot of time talking to people. Every client has a unique need and you must engage them personally before you can identify the best way to help them. Once you analyze a person’s situation, you must also find the best way to communicate your solutions to them. If you hate dealing with people, this field might present a challenge for you.

3). Numbers

Naturally, you require financial knowledge and experience. Debt restructuring experts are analytical and detail-oriented.

4). Passion

Like every career, you will find that it is much easier to get ahead as a financial expert if you are passionate about the field. Take a moment and find out whether or not you want to help people with their finances.

It takes a lot of time and patience to communicate complex financial ideas in a manner that the layperson can understand. Without passion, this process will wear you down. The same goes for the rigors of marketing and promotion.

You have to promote your services actively using eCommerce if you want to succeed. When things get tough, your passion will keep you going.

5). Decisions

Are you decisive? Experts in this area are expected to make decisions that have dramatic consequences for their customers. Some clients have fallen into such a deep financial hole that all you have are painful decisions. If you cannot act decisively despite your fears, you are better off finding a different field to pursue.

Starting a Loan Restructuring Business

Before you can worry about eCommerce and all the ways it can help your business, you need to first start your debt restructuring business, a process that includes the following:

1). Business Plan

Naturally, you need a plan. You have to take into account the costs involved. That includes the cost of renting an office, paying for legal documentation, insurance, employee salaries, and the like. You should also plan for your target market.

Many experts prioritize middle-income clients. However, your focus will depend on the area out of which you have chosen to operate. Your target market will determine your fees. But this is an issue that also requires careful thought beforehand. How much are you willing to charge your clients?

Your decisions in this area will determine the amount of money you can expect to earn in the long run.

2). Registration

Once you have a plan, you can go ahead and register your business. The process will depend on the type of business you want to start (Partnership, Corporation, Sole Proprietorship, or an LLC). Your legal obligations will vary accordingly.

3). Taxes

Once you establish your company legally, you can register for taxes.

4). Banking

You need a business account. You shouldn’t use your account to hold the earnings from your business. Such a practice will endanger your personal assets in the event of a lawsuit. You are better off getting a business account as well as a business credit card.

5). Permits

Like every business, yours requires several permits and licenses. Otherwise, the authorities will punish you. Don’t forget to secure insurance.

Once your business is up and running, you can start promoting it using eCommerce. This is quite easy to do if you have taken the time to define your brand, a step that many loan restructuring advisers skip.

How to Promote Your Loan Restructuring Business Using eCommerce?

The average loan restructuring expert understands that they have to establish a presence on the internet to enjoy all the benefits that eCommerce has to offer. But how does one do that? You have several options at your disposal:

1). Website

This one is obvious. Your business needs a website, especially if it is new. Because so many people use the internet to search for financial experts, companies without websites will go largely unnoticed. If you want to establish some sort of foothold in the industry, start by creating a platform online that people can use to access your services.

2). Social Media

Businesses used to shun social media. They thought it was a trivial platform that had nothing to offer serious organizations. But then they realized that a significant portion of the public spent most of their time on social media, which meant that there was no better platform to reach clients from all corners of the globe.

If you don’t understand social media, hire an expert. They will open accounts for your business on all the major platforms, including Facebook, Twitter, and LinkedIn. They will also show you how to use social media to build relationships with clients as well as other financial experts in your field.

3). Blogging

People think that blogging is dead but that couldn’t be further from the truth. Organizations use blogs to keep customers abreast of the changes in their products and services. They also use them to provide insight into their operations.

A blog post is basically a conversation between a company and its customers. If you don’t have a blog, start one. Use it to tell people what you do, how you do it, and all the ways you can help them in their time of need.

Your blog will give people a reason to visit your site. The more time they spend on the website, the more likely they are to hire you the next time they need a loan restructuring advisor.

4). Events

People spend most of their time on internet resources that can add value to their lives. If you want to grow your online presence, give people a reason to visit your websites and social media platforms by organizing events.

These days, it has become quite common for people to organize conferences and workshops over the internet. Events of this kind enable organizations to connect with potential clients. You can use them to humanize your company and the work it does.

All it takes to convince some people to do business with you is to show them that your company has real human beings working behind the scenes.

5). Networking

Find other financial advisors on the internet and work with them to increase your exposure. You can collaborate on workshops and webinars. You can do the same for competitions and promotions. This will attract traffic to you and your partners.

Increasing the Popularity of Your eCommerce Platform

If you have a platform that sells your loan restructuring products and services to consumers over the internet, you have to promote it. Otherwise, people won’t find it. Consider the following:

1). Landing Page

People stumble across websites by accident all the time. When a curious visitor comes across your website, it should give them a reason to stay. This is where the landing page enters the picture. It should tell visitors what you do.

Include video content. Text is all well and good but some people do not want to read. A video telling them what to expect is more likely to capture their attention. Use the video to tell the people who you are and what you do.

2). Social Media

Your websites should link to your social media platforms and vice versa. Connect all your online resources so that potential clients can jump from one to the other with ease. You never know where you will find clients. The easier it is for them to reach your website, the more likely they are to hire you.

3). Mobile Technology

Many people use computers to access the internet. However, they are the minority. Because phones have become so ubiquitous, you need to make your company website mobile-friendly. That way, anyone with a phone or tablet can access it.

People don’t have the patience for sites that are not mobile-friendly. They are not only ugly when accessed via a mobile device but they lose some of their functionality. If you want potential customers to view your eCommerce site with favor, you have to make it mobile-friendly.

4). SEO

Every website requires proper search engine optimization. Google is the biggest search engine in the world. People rely on the entity to point them in the direction of financial advisers they can trust.

If you want your website to attract traffic in significant quantities, you need to optimize it. Find out what Google wants and use that information to make your platform more attractive to the search engine. That normally means tweaking your titles and meta descriptions, using high-quality content, injecting the right keywords into your text, and linking to authoritative sites, to mention but a few. If you can secure a strong Google rank, you are guaranteed more visitors.

5). Local SEO

It isn’t enough for you to utilize general SEO tactics. You have to apply local SEO. This is where you take steps to ensure that your website is the first among the results whenever a customer searches for loan restructuring advisors in your area.

Make it as easy as possible for potential clients in your region to find you. There is no point in attracting the attention of internet users in other countries when the people in your own community have no idea that you even exist.

6). Email

Email is still relevant despite the introduction of a plethora of online communication services. Don’t ignore it. Send regular promotions and updates to the email addresses of your clients and visitors. This will ensure that your financial services remain at the forefront of your customers’ minds. The next time they encounter loan restructuring, they will make you their first call.

Of course, this is only possible if you have a database of email addresses to which you can send your newsletters. Email marketing cannot work otherwise. This is why the landing pages of many websites encourage visitors to volunteer their email addresses.

People are not always willing to sign up for newsletters. You have to give them a reason to do so by using the landing page to show them how your newsletters will benefit them. One way of collecting email addresses is to entice potential clients with special discounts and promotions.

How to Use Ecommerce to Sell Cabinets

cabinets-ecommerce

 

 

People remodel their kitchens all the time. That normally means replacing the tiling, the countertops, and even items like cabinets. This makes such projects a blessing for cabinet dealers. But how do you get a homeowner to buy your cabinets?

Better yet, how do you get anyone to buy your cabinets? It isn’t enough to start a website. Cabinet eCommerce is far more complicated than that. Yours would be just one among thousands or even tens of thousands of websites selling cabinets. You have to take several factors into account before you can turn your Cabinet eCommerce business into a hit.

Getting Started with Cabinets

Before you can concern yourself with a cabinet e-commerce site, you have to start a cabinet business. Doing so requires you to keep the following in mind:

1). Plan

Everyone requires a plan. That includes cabinet dealers. Your plan has to detail all the aspects of your business, including the internet marketing strategies that will turn your cabinet eCommerce site into a hit.

2). Money

Make a budget. You can start a cabinet dealership with just a few thousand dollars. It ultimately depends on the model you will use. Some people design and produce the cabinets themselves. Other people hire companies to design and make the cabinets.

If you want to make your own cabinets, you need money for a workshop, tools, and a delivery vehicle, to mention but a few. You can also rent everything you need rather than buying new equipment. It is the cheaper option.

3). Operational Costs

It isn’t enough to collect money to start your cabinet dealership. You also need money to keep the business going. You have to pay for everything from rent to labor costs, equipment maintenance, and repair, etc.

This applies to your cabinet eCommerce site. Unless you have the relevant technical skills, you have to hire an expert to keep it running along with solving any issues that might arise. People’s eCommerce sites fail all the time because they stopped functioning at the most inopportune times and their customers couldn’t make purchases. You need an expert on hand to solve problems quickly and efficiently.

4). Audience

Once you have everything you need to start your cabinet dealership, you need to identify your market. This will affect the strategies you will use to promote your website. Some people sell directly to individual consumers. Others sell to professionals such as architects, designers, and the like.

5). Cost

Don’t forget to figure out your price tags. How much are you willing to charge for your merchandise? Some cabinet eCommerce sites succeed by selling cabinets they do not own. They operate as a referral service that connects consumers to dealerships.

Because they don’t have overhead costs such as rent and most of their transactions happen online, they can afford to sell cabinets at a much lower price. This allows them to grow their consumer base.

6). Name

Your business name is significant because it will affect your domain name and the marketing strategies you will use. You need a name that is memorable and easy to promote. It should also tell people exactly what you do.

7). The Law

You are encouraged to cover your bases where the law is concerned. That means getting a license, registering for taxes, and getting an accountant who will ensure that your books are always in order. Online cabinet dealerships are not exempt from this sort of bureaucracy.

How to Use ECommerce to Sell Cabinets?

When it comes to using e-commerce to sell cabinets, you have to keep three things in mind:

1). Website

Whether you personally design and make cabinets or you use other people to design and make your merchandise, you have the option of selling it yourself. You can do this by starting a website and using it to reach consumers from all corners of the globe.   For example, if you are a Tennessee cabinet painter but you can offer your services all over the world, do not put Tennessee in your domain name.  Localizing your business can hurt you with ecommerce.

This approach works because it gives you complete control over your products. You can market them any way you want. You can also keep all the profits.

2). Dealers

You also have the option of selling your cabinets through dealers. Some dealers only work with very specific brands. They either make their own cabinets or they have been contracted by particular cabinet manufacturers to sell their products. They can’t offer merchandise from any other brand.

But such dealers are few and far in between. Most dealers on the internet will sell anything that consumers want. If you have cabinets, you can reach out to them. Ask them to offer your brand. Some dealers require convincing.

You have to show them why your cabinets are a profitable item. You can do this by highlighting their quality. You can also refer to previous customers that have expressed satisfaction after buying your cabinets.

Some dealers require more coaxing than others. If you are struggling to find a suitable dealer for your cabinets, do your research. Identify online dealers that are struggling with the brands they have in stock. Offer your wares as a more profitable alternative.

3). Promotion

By giving your products to a dealer, you also leave the responsibility of selling your cabinets in their hands. It is the more convenient option. However, if you are still expected to promote your products.

Most reputable online dealers have a marketing strategy in place that is designed to attract customers. But you can help them along by pointing consumers in their direction.

Communicate with the dealers in question. Don’t blindside them with promotions they don’t know anything about. Let them know that you want to promote your products on their site. If you have a strong presence online, they will appreciate anything you can do to increase their traffic. You can also collaborate with them on promotional content. The hurdles surrounding cabinet eCommerce projects are easier to overcome when you have help.

Promoting Your Cabinet eCommerce Website

If you already have a website, you have to promote it. Don’t assume that people will stumble across it by accident. There are plenty of dealers selling cabinets on the internet. If you don’t want yours to disappear in the crowd, you must take steps such as the following to raise its visibility:

1). Content

Content matters. It isn’t enough to publish a catalog of your wares on your website. You need content that will keep your platforms in the limelight. That includes your social media accounts. Create posts related to cabinets.

You can provide detailed descriptions of your offerings. You can also share articles about cabinets that your consumers will appreciate. If you personally design and create your cabinets, take your audience behind the scenes.

Use pictures to show them how you make your products. Keep your eCommerce platforms active. Otherwise, people will forget about them.

2). Updates

Keep people abreast of all the new merchandise in your catalog. Don’t presume that your consumers are aware of all the new cabinets you regularly add to your collection. If you have any special items in stock, talk about them.

If you don’t have new stock, don’t be afraid to remind people of all the old items you have. Your consumers don’t have the time to browse your entire collection. Find some of the cabinets you think they will appreciate and highlight them on a daily, weekly, or monthly basis. You will eventually promote a cabinet they want but did not know you had.

3). Prizes

If your content has failed to get your cabinet eCommerce site the traction you want, create deals and promotions. Give your consumers a chance to win prizes and discounts. Consumers love free merchandise. Any contests you have on your platforms will bring them running. This strategy will not only cement the loyalty of your old customers but also attract new clients some of whom had no idea you even existed.

4). Reviews

If your website is active and you have used it to sell cabinets to customers in the past, ask those customers to write reviews. Most of the reputable dealers on the internet have been reviewed by various publications in the industry.

But ordinary people do not trust such reviews. They are more inclined to believe testimonials that other ordinary people left on the internet. This is why it is so important for your satisfied customers to leave comments on platforms like Facebook.

The more positive feedback you have, the easier it will become to attract traffic to your eCommerce site, the more cabinets you will sell in the long run. You can get customers to leave reviews by simply asking them.

Don’t make it mandatory. Be polite. You can also send reminders to their email addresses. If you notice complaints in your reviews, take steps to reply to them and to resolve any issues the customer in question might have.

Angry consumers have been known to change negative reviews to positive ones if they believe that a company has done everything in its power to make them happy. If your customers are already leaving positive comments about your cabinets on other websites, publish those reviews and comments on your site.

Do not expect the random people that stumble upon your eCommerce site to look for reviews. Some people do this. But others are unwilling to put in the time. You can help them by posting all those positive reviews on your website and social media platforms for them to find with ease.

5). Advertising

People use social media because it allows them to promote their businesses for free. However, sometimes, you have to spend money on ads to boost your cabinet eCommerce site. The advantage of paid ads on social media platforms like Facebook is that they are inexpensive.

You can spend very little money to reach hundreds of thousands of people over a relatively short period of time. You can also pay Google to promote your brand. If you don’t have the knowledge or experience, hire a marketing expert. They know all the simple tweaks that you can use to turn your online dealership into an internet sensation.

Some Marketing Tips For Your Cabinet eCommerce Site

If you need a little more help to attract new customers to your online store, consider the following:

1). Reputation

You need a solid reputation. People rely on good word-of-mouth to identify the shops on the internet they will use to buy the merchandise they need. Improve your reputation among your consumers by going the extra mile to make them happy.

Do not stop at giving them a high-quality product. Follow up with them. Find out whether your offerings left them completely satisfied. If they have complaints, try to resolve them as quickly as possible.

2). Audience

You cannot win everyone over. Rather than trying to promote your products to the world, find a specific audience. It is easier to succeed when you have a niche market. You can customize your marketing campaign to target their unique tastes. Find a specific section of the industry that appeals to you and make them a priority.

3). Website

Investigate your website. Is it easy to use and navigate? Does it give your consumers the best possible experience? If not, hire a technician that can improve its appearance and functionality. The look matters.

People are repelled by ugly websites. Your cabinet eCommerce platform should be attractive and professional. Give it a color scheme that can be incorporated into your brand.

4). Networking

Reach out to other cabinet dealers on the internet. Try to collaborate on projects. This will give you access to new sections of the market. You should also talk to professionals in the business that use cabinets such as contractors and designers. Professionals of this kind are the best clients. If they are successful, they always have an ongoing project and they always need cabinets.

You can use them to grow your business. If your products are good, they will tell their friends about you. The more reputable customers you have, the easier it is to convince new clients that they can trust you with their cabinet-related needs.