The Future of Ecommerce for 2021

The Future of Ecommerce

 

The future of eCommerce seems incredibly bright and promising. It has become an increasingly lucrative option for businesses. The growth rate of eCommerce during the last decade has been phenomenal. The ecommerce sales in 2017 were $2.3 trillion. It is expected to reach $4.5 trillion by the end of 2021. Everyone involved is interested in knowing the future of eCommerce for 2021. Let us discuss what eCommerce stores for us in 2021. The projected figure for 2022 is $6.53 trillion.

What do these figures convey? These figures clearly state that the eCommerce industry is evolving at a rapid pace. It is pretty clear that the growth is unstoppable. You are going to see many innovative concepts in 2021. More prevalent use of advanced technology is imminent. The future of eCommerce looks bright. Many eCommerce stores are exploring unique ways to attract customers to stand taller among the competitors.

Here the most important trends that are going to make a strong impact on the future of eCommerce:

– Widespread use of artificial intelligence and augmented reality

– More prominence for hyperlocal marketplace

– Wider acceptance of voice commerce

– Visual Commerce will make a strong impact on the future of eCommerce

– Omnichannel is the new buzzword

– Dynamic pricing will never die

– Emergence of new payment methods is a reality

Widespread use of Artificial Intelligence (AI) and Augmented Reality (AM)

When it comes to talking about the future of eCommerce, you cannot undermine the importance of refined technologies. You will be able to find increased dependence on AI and AR in 2021. This method of approach is going to improve the eCommerce experience manifold. Various market studies show more than 120,000 online stores will make use of the possibilities offered by AR technologies by the end of 2021.

Providing personalized support, advice, and guidance to customers, AI works as your virtual store associate. It offers valuable and insightful information on a wide range of aspects, including customer browsing behavior and purchase history for the shop owners. It always helps you show the right products for the right audience.

One of the greatest disadvantages of online stores is that shoppers cannot access products physically. Highlighting this aspect, many traditionalists support physical stores. This challenge can be tackled to a great extent with the help of augmented reality. Augmented Reality helps shoppers see the real image of a particular product with incredible clarity. You will witness the increased use of AR in 2021. So, both AI and AR will contribute immensely to make the future of eCommerce bright. To improve conversions and minimize returns, many eCommerce stores have started using these types of technologies in their eCommerce sites.

More prominence for Hyperlocal marketplace

The digital revolution is has reached new heights nowadays. One of the popular innovations that will transform the eCommerce sector in 2021 is Hyperlocal Marketplaces. It refers to a business model which allows sellers to target particular zones to meet the requirements of local buyers. With speedy delivery and instant goods processing, the on-demand hyperlocal marketplace is gaining in popularity these days.

It has been making a strong impact on the future of eCommerce. The recent Covid 19 pandemic and the emergency lockdown forced people to stay at their homes. That is exactly where the importance of hyperlocal on-demand delivery service comes in. Millions of people are making use of hyperlocal services around the world nowadays. You don’t need to travel to buy any item. Further, local eCommerce stores are also offering different types of rewards, discounts, and other schemes to attract customers.

One good example is the food delivery apps. When you run out of groceries, you can order them through the app from local stores. The local eCommerce stores drop all items you need at your doorstep to make life a lot easier for you. It the safest and most convenient option available for people during and after the pandemic. Creating a contactless delivery scenario, hyperlocal marketplaces are gaining in popularity in 2021. The compound annual growth rate is estimated to reach 17.9% within 5 to 6 years.

Wider acceptance of voice commerce

Voice commerce will transform the eCommerce industry in 2021. You can find many people increasingly depending on voice assistant tools such as Alexa and Google Assistant to buy products online. Voice commerce sales are expected to reach $40 billion in 2022. Improved convenience and growing precision of the technology are two reasons that play a very vital role in increasing the popularity of voice commerce. To accommodate the needs of a large number of people, Amazon and Google have been adding regional languages to their virtual assistant devices.

Smart eCommerce store owners have started optimizing their shops for voice search. Optimizing the top-level conversion funnel to integrate answers to the most popular questions related to your product or service is the best way to make stores voice commerce-friendly. The popularity of voice commerce will increase manifold in 2021.

Smart voice optimization tactics attract prospects and keep them engaged. It provides excellent value to potential customers. With targeted content, voice optimization lets store owners place prospects on your conversion path. If you are an eCommerce store owner, you should never underestimate the role of voice commerce in 2021. It is a very big factor that you need to take advantage of to beat the competition.

Here are the most effective four ways to keep your eCommerce site voice search-friendly:

– Focus on content optimization to improve your chances of getting found in voice searches

– Make sure that the products can be bought in an uncomplicated way with the help of a voice command

– Incorporate a new skill on voice assistant tools

– Equip your site and app with voice-oriented navigation

Visual Commerce will make a strong impact on the future of eCommerce

Visual commerce is going to get bigger in 2021. It lets eCommerce store owners use imagery on product pages, as well as on the entire store, to attract visitors. If you make use of the possibilities of visual commerce smartly, you can engage people and keep the conversions at high levels. Many renowned retailers are employing this method to motive their customers to take action. The key is to use appealing and innovative images on homepages with shortcuts to buy the products directly.

Mobile eCommerce is a big factor in 2021

Offering admirable convenience and affordability, more and more people prefer to buy online nowadays. Many reputed and reliable eCommerce stores are offering a safe and rewarding purchase experience for customers. As the trust of the people increased, they have started using their mobile devices to make purchases.

According to eCommerce experts, mobile devices are going to dominate eCommerce sales in 2021. Authentic studies show that 75% of the total eCommerce sales will be done using mobile devices. So, mobile-friendliness is a big factor in 2021. You need to make your eCommerce site mobile-friendly to meet the changing needs of potential customers.

If your site cannot be accessed through mobile devices, around 30% of online shoppers are most likely to leave in pursuit of better options. They may even abandon their carts in the middle of shopping. You need to find ways to enhance the shopping experience for mobile users. That is why experts assert the importance of mobile responsiveness while talking about the future trends in eCommerce.

There are many different ways to make your eCommerce site mobile-friendly. With the help of Google mobile-friendly test, you can assess the mobile responsiveness of your site. It is always advisable to develop a progressive web app that loads much faster compared to a website. This feature also helps visitors view already browsed pages without going online. Other important steps that make your site more mobile responsive include:

– Make use of AMP (Accelerated Mobile Pages)

– Focus on providing a simple and smooth checkout process on mobile devices

– Find time to test your site manually using mobile devices. You need to make sure that your eCommerce offers easy navigation.

Omnichannel is the new buzzword

What is omnichannel shopping? If your eCommerce site offers a smooth and consistent shopping experience for visitors across different devices and channels, you are following omnichannel retailing. As mentioned above, a computer is not the only device that people use to shop online. With the ever-increasing popularity of smartphones, tablets, iPods, voice assistants, other types of user devices, you have to deal with an increased amount of omnichannel customers in 2021. The bottom line is that when you think about the eCommerce trends for 2021 , you must consider omnichannel shopping.

When it comes to offering an omnichannel retailing experience, you can come across several analytics tools that are capable of generating in-depth analytics to help you gain insightful information on customer behaviors. Allowing you to track all relevant details, smart analytics tools assist you in evaluating the product demand, revenues, profits, and customer loyalty. The best tools generate informative detailed reports that cover all aspects of your online business.

When you have such valuable details at your disposal, you can offer the right products for the right audience. The shopping experience becomes an enjoyable process for all types of customers, irrespective of the devices they use.

Importance things to remember while making efforts to offer a seamless omnichannel shopping experience for customers:

– Site optimization is very critical

– Develop a mobile app or progressive web app

– Offer a personalized user customer experience at every stage

– Make use of advanced cloud solutions and end-to-end retail processes to deliver an unparalleled user experience

It is impossible to underestimate the true power of omnichannel retailing when you think about the future of eCommerce.

Dynamic pricing will never die

How do eCommerce retailers keep the customers interested? Dynamic pricing is one of the most aspects that help online stores stay competitive and entice customers. No matter you are selling a highly attractive product, you need to price it properly to win customers. Even the best products fail to deliver the expected results in terms of sales due to incompetent pricing strategies.

Dynamic pricing will keep its dominance in 2021 as well. It is extremely critical to price your products rightly. Nobody wants to price their products very low to minimize profits. There should be a balance between product quality and price. The right price always helps you sell your product fast while maximum possible profits.

If you don’t have any idea about dynamic pricing, you can make use of top-quality pricing software to decide the right price for your products. Offering highly beneficial information on the perceived value of a product, market demand, and competitors’ prices, the best dynamic price software solutions help you make an informed decision. The bottom line is that the future of eCommerce will give great importance to dynamic pricing.

The emergence of new payment methods is a reality

Customers are always looking for safe and flexible payment options when they choose an eCommerce store. Many people select a particular brand due to its user-friendly payment options. All eCommerce stores must offer people their most preferred payment gateways to keep them interested. If they don’t find a suitable payment method, many of them won’t make a purchase.

Today, several eCommerce stores have started offering various types of digital wallets other than credit and debit card payment options. You can find increased use of cryptocurrencies nowadays. I noticed a Crane for Rental company that uses cryptocurrency for payment. Providing benefits such as the prevention of reversal transactions and reduced transaction fees, these types of digital currencies safeguard the interests of eCommerce store owners. You can find many stores promoting bitcoin payment methods these days. So, cryptocurrencies are going to play an important role in determining the future of eCommerce.

The future of eCommerce seems bright and promising. As an eCommerce store owner, you need to be aware of the latest trends that dominate the market to stay competitive. You can find AI and AR getting more prominence in the eCommerce sector. There will be an increased demand for hyperlocal marketplaces. Other factors like voice commerce, visual commerce, and omnichannel are gaining in popularity and this trend will continue in 2021 as well.

No matter what happens, dynamic pricing will retain its prominence. You can find more stores offering cryptocurrency payment methods in 2021. These are the most vital aspects you must remember while analyzing the future eCommerce trends for 2021.

How an Architect can Use Ecommerce to Further their Business?

architect ecommerce tips

 

Architects are the professionals who create designs for new construction projects. Many people are making use of their services to develop designs for alterations and remodeling. Utilizing their construction expertise and drawing skills, these professionals design visually pleasing, appealing, durable, and safe buildings. Due to the intense competition, architects are searching for smart ways to find new customers and maintain good relationships with existing clients. If you are an architect, you need to explore the possibilities of architect eCommerce to attract prospects and generate clients consistently.

Internet marketing offers endless opportunities for architects. Smart professionals and architecture firms are making use of the amazing possibilities of eCommerce to beat the competition and identify clients regularly. You can definitely seek the help of experienced and reliable eCommerce marketing professionals to design a smart strategy that meets your unique needs and budget.

Highlight your work expertise using smart eCommerce strategies

You need to convince the customers about the unique benefits they will receive. It is not an easy task. Since there are many different types of architects available today, you have to find ways to stand out in a crowded marketplace. That is where the importance of developing a fully customized architect eCommerce marketing strategy comes in. The best eCommerce strategies help architects highlight their work in a more affordable way.

Hire an eCommerce marketing expert to develop a customized strategy

Developing an eCommerce website and keep posting architecture-related content do not often work in your favor. Digital marketing involves many more important aspects. If you don’t know how to explore the excellent possibilities of eCommerce as an architect, you can seek professional help. Accomplished architect eCommerce consultants evaluate your needs carefully and design a bespoke strategy that meets your business objectives as an architect.

Create a highly functional eCommerce site for your architecture business at low costs

Retail sellers are not the only people who are making use of eCommerce nowadays. Many businesses that sell services are also making use of the excellent possibilities of eCommerce. As an architect, you need to create a highly functional, appealing, and responsive eCommerce website to sell your architecture services. One of the biggest advantages is that eCommerce has a lower startup cost.

Many architects have their own physical offices. They also spend a lot of money to advertise their services. Traditional marketing methods have their own limitations. First of all, they are highly expensive, Limited reach is another limitation of traditional advertising methods. Many architecture firms may not be able to afford the high expenses of traditional marketing.

Architect eCommerce strategies are the best option available today. There are many different types of eCommerce platforms available that help you build an appealing and functional website. The most popular eCommerce platforms available today are:

WooCommerce

Shopify

Magento

BigCommerce

– Wix

3dcart

Volusion

Prestashop

You can make use of one of these platforms to design and develop an architect eCommerce store that sells your services. As mentioned above, the cost of developing and running an architecture eCommerce store is extremely low.

Use smart ways to generate traffic to your architect eCommerce website

You can create a beautiful eCommerce site for your architecture business. It doesn’t bring any value if you fail to attract visitors to the site. So, you must make use of smart optimization methods to bring traffic and visitor engagement. Once customers reach your eCommerce site, you can make efforts to increase conversions and improve sales.

Several factors need to be combined harmoniously to develop a successful architect eCommerce strategy. The prominent factors include:

– eCommerce keyword research

– Technical site analysis

– Content strategy

– SEO audit

– Internal link building

– External link building

– Conversion optimization

– Optimization report and eCommerce-oriented statistics

You can hire a trusted eCommerce SEO agency to develop an optimization strategy that delivers consistent traffic to your website.

Brand your business with eCommerce

An architecture firm can use eCommerce to brand its business. Branding becomes a cost-efficient process with eCommerce. With the help of a professional eCommerce marketing service provider, you can brand your business perfectly. If you undermine the importance of branding, you would often find it extremely difficult to survive in this highly competitive space.

Discover and develop your brand identity

Your brand identity is how you present your architecture business to the world. With the smart use of architect eCommerce, you can discover and develop your brand identity. Experienced eCommerce marketing agencies help you design a logo that captures the true essence of your business. You need to highlight the unique selling proposition (USP) of your service to make your brand image appealing. Your brand identity must focus on integrating your strengths. It dictates the way you communicate with your audience, how you present your services and how you distinguish your architecture brand from competitors.

Create your brand story

Smart architecture firms create their own brand stories to attract customers. Your brand story refers to the narrative that expresses the true essence of your architect eCommerce business. It includes your objectives, vision, and core values. An inspiring brand story helps you connect with your customers easily.  I’ve seen many indianapolis architects employ this method and it’s amazing.

You must clearly convey why you started your architecture business. It also must include what exactly your business means to you. When you state these two facts clearly, your brand story becomes beautiful, convincing, and compelling. Here are the most vital elements that make your brand story an appealing one:

– Show what you are but never tell

– Develop a long story arc

– Maintain consistency

– Make all elements interesting to grab and maintain the attention of your prospects

Make use of social media to establish your presence

The power of social media platforms is unlimited. Offering free access to a large audience, social media makes life a lot easier for architects. With a strong social media presence, you can showcase your architect eCommerce brand effectively. When you are planning to establish your brand on social media, you need to concentrate on maintaining consistency between different platforms. You must use the same logo, business messages, and other related aspects across all social media platforms.

It is necessary to identify where you need to spend maximum time and effort. There are many different types of social media platforms available today. You should decide which platforms work for your architecture business. Your architect eCommerce efforts must be goal-oriented. It is always advisable to focus on those platforms where your prospects spend maximum time. That is to say, identifying the most suitable social media platforms is extremely vital.

Make efforts to analyze the audience. Consider the features you will find on each social media site. Social media encourages dialogue among peers. It is something that architects always value. All leading social media sites offer a platform for architects to showcase images and visual inspiration. Facebook, Pinterest, Twitter, YouTube, Instagram, and LinkedIn are ideally suited to intellectual, technical, and visual sharing. You must focus on sharing thought-provoking content, images, and videos of your projects on your architect eCommerce site to keep the visitors interested.

You have to do your research on your competitors and understand what they are doing on social media platforms. This awareness always offers insightful information to develop an unbeatable architect social media strategy.

Personalize the visitor experience

When prospects visit your architect eCommerce website, you need to offer them an enjoyable user experience. In fact; the focus should be to provide a unique and personalized visitor experience. Various research studies clearly show that more than 80% of customers are interested in choosing service providers that offer personalized experiences. This approach helps you create a long-lasting impression on prospective clients.

You must state your vision and goals clearly. The value you bring as an architect should be clearly mentioned. The way you respond to the queries of the people is important. As an architect, you need to keep everything transparent. The key is to make each visitor important and make them feel that you care for them.

Your customer support solutions are extremely vital. Whenever a potential customer asks a question, you need to respond immediately. It is always advisable to listen to the customers and offer them the right advice and guidance. This method of approach is a critical part of personalizing the visitor experience.

Your architecture eCommerce site should display detailed information on the completed projects with clear images. The feedback of the past or existing customers can be offered to help people assess the quality of your services. The fact of the matter is that you must offer a unique and personalized experience for the visitors and help them make informed decisions.

Offer quality content for visitors continuously

A successful architect eCommerce marketing strategy always asserts the importance of offering innovative and informative content continuously for visitors. As you keep posting useful content, your brand creates a lasting impression on a large number of people. It is necessary to post content of all forms, including blog posts, articles, graphics, and videos to make your architect eCommerce marketing journey successful. Accomplished eCommerce SEO experts help you promote quality content on all your channels to offer value to the readers and build your brand.

You can share your story through various forms of content to connect with your audience. Value-added content establishes strong relationships with prospects. You need to provide them the right solutions to their problems. People are always looking for the best solutions from an architect. It is always advisable to create an impression that you are an authority in the architecture niche. It builds trust and motivates them to hire your architectural services.

Here are the most important aspects you need to consider while developing an architect eCommerce content market strategy:

Create interesting and engaging service page content

You should make your architectural service pages attractive and interesting. The content needs to be engaging and evocative. Clarity and transparency are the other two important aspects you need to focus on when it comes to creating service pages for your architecture eCommerce website.

Use smart blogging tactics

Many architects think that architect eCommerce content marketing blogs should focus only on promoting their services and business. It is a big mistake. There is no need to hard-sell your services using blogs. Unless you are a highly reputed brand, most people are not searching for your services. Firstly, make efforts to see things from your potential customers’ perspectives. You must create a better understanding of your audience and learn what problems they are facing. Then, you need to tell them how your services solve their problems.

Blogs are the best channels to offer your expertise and knowledge about different aspects of architecture to your readers. When your blogs provide value, visitors will approach you to seek more advice and hire your architectural services.

Utilize the power of video content

You should never fail to utilize the amazing power of video content. It tends to rank very highly on search engines. So, your architect eCommerce strategy must incorporate superior video content that brings value to your readers.

Develop well-thought-out content distribution and promotion tactics

You cannot expect to achieve the best results if you don’t use smart content distribution and promotion tactics. What is the relevance of producing superior quality content if people don’t see it? You have to make use of social media and link building with reputable sites to ensure smooth content distribution and promotion.

An architect can use eCommerce to further their business. Your branding efforts become more result-oriented and affordable with eCommerce. To start your journey, you need to create an appealing, responsive, and functional architect eCommerce website. A customized optimization strategy needs to be implemented to generate traffic.

You must focus on building your brand with the right social media strategies. It is necessary to personalize the visitor experience to build trust and credibility. Your content needs to bring value to your customers. The key is to develop a bespoke architect ecommerce strategy that brings long-lasting results. If you want to generate the best results, you can hire a trusted eCommerce marketing company with an excellent track record.

How did Covid-19 Affect Ecommerce?

pandemic ecommerce effects

 

The COVID-19 Pandemic has had an unprecedented impact right across the globe. In the early days when word first got out about a new disease spreading from China, very few people realized just what an impact it would have on society. As it spread around the world it began to become apparent just how serious an effect it would have.

Countries in different parts of the world made their plans to tackle the pandemic and introduced various measures to combat COVID. A common form of precaution taken was the “lockdown” where again different in each country, bricks and mortar stores were closed, people were restricted to their homes, gatherings could not take place, and travel restrictions were imposed.

In the initial period, as lockdowns were being introduced, panic buying took place in many countries, and certain key products disappeared from the shelves of stores. This caused a spike in Covid 19 Ecommerce during the week of 3rd March 2020, as people tried to buy the items, no longer available in stores, online.

After that spike e-commerce subsided for a short while, although still at higher than normal levels. In some countries where online grocery stores were already operational, there was such demand that delivery slots became impossible to get. The companies did not have the capacity for enough deliveries. It took about a month before the larger companies had purchased more trucks and hired more drivers, but once this happened, the growth of online grocery deliveries was rapid.

The growth of Covid 19 Ecommerce in 2020 was due to three main factors:

New Companies entering the market

Some companies that previously did not have an online shopping presence, and who found their Bricks & Mortar Stores unable to operate quickly set up new E-Commerce sites so they could continue trading.  One we noticed was painting contractors Chicago who never had a website, but now do and are using E-commerce to sell their services.

New Demographics

E-Commerce had been growing for some time and certain demographics were used to buying online, mostly for luxuries, but now new age-groups were realizing the potential and overcoming mistrust of the Internet.

Gen Z and Millenials

Gen Z and Millenials had grown up in the age of the Internet and are accustomed to enjoying both convenience and speed. Where fast delivery is available these groups will automatically shop online and have no difficulty doing so.

Baby Boomers

Baby boomers have typically been historically more hesitant to use E-Commerce but have been forced to adapt to technology when the Pandemic hit. This new group, often with higher disposable incomes, has taken to shopping online with gusto, once barriers were broken and together with the greater number of Gen Z and Millenials, have accounted for the vast increase in Covid 19 Ecommerce.

New Markets

In the past, only a small range of products was typically ordered online, but with lockdown businesses from a wide variety of industries have begun to experiment and implement E-Commerce. Some companies have seen it as a temporary stopgap until they can resume their previous modes of trading, but others who have had to close down because of the pandemic have repositioned themselves as online retailers.

There has been a noticeable switch from luxury goods to necessities during the pandemic.

Not all countries have the same financial infrastructure as the USA and Europe and they have had to adapt E-Commerce models accordingly – for example, COD terms.

[Source – OECD Policy Response to Corona Virus]

The COVID-19 crisis is likely to have long-lasting effects on e-commerce

While some shifts from bricks and mortar retailers to online will undoubtedly be temporary, during the pandemic, it is believed that some demographics will remain with their newfound shopping habits even after normality resumes. Statistics show that the pandemic has accelerated the existing growth of E-Commerce by five years.

In May 2020 during the first round of lockdowns Covid 19 Ecommerce rapidly and the share of total retail sales done online reached a massive 33.8% in the UK. When the first lockdowns ended and stores began to open up again, it was expected that this would drop considerably, near to the figures reached before the lockdown, but retailers discovered that the fall was only some 6%, with the total online share of all retail sales remaining at 27.6% in September 2020. This indicates that many people who had been forced to go online have found the experience rewarding and intend to stick with online sales.

In the USA 21% of people admitted having ordered groceries online as a response to the pandemic. When asked the same question 19% of the over 65s made the same admission. Since convenience is traditionally one of the key drivers for Covid 19 Ecommerce it is likely that once they have experienced it, that a high proportion of them will continue with online purchasing as they have in the UK.

From the retailer’s point of view, many of which were forced to completely shut-down during lockdowns, many of them are considering whether E-Commerce is a potentially critical complementary activity or even an alternative business model.

[Source – OECD Policy Response to Corona Virus]

Some supermarkets who have had branches that were not doing so well before the lockdowns took the opportunity to close them completely during the first wave of lockdowns, and convert them to “Dark Stores” where the public do not enter, but instead staff uses them to assemble online orders.

In fact, even before the Pandemic, the retail world was going through substantial changes. Department stores carrying a variety of goods have suffered in particular and many household names that were once flagship stores of malls in the USA, UK, EU, and Japan have been closing their doors forever. Their previous customers have moved online.

This has a further knock-on effect as people no longer visit the High Streets or malls and the smaller stores that once were viable increasingly struggle. Switching online can be a viable alternative business model.

It seems that the effects of the Pandemic will result in some significant changes in the way we live in the future. Many people, for example, are saying that they intend to travel more locally in the future and that international travel may not recover to the levels experienced before the pandemic.

The United Nations Conference on Trade and Development survey suggests that internationally many of the respondents will continue shopping online after the pandemic, especially in Turkey and The People’s Republic of China.

[Source The United Nations Conference on Trade and Development Survey]

Consumers Pandemic Behaviors Continue into 2021

For most people in 2020, there was an expectation that early in 2021 a vaccine would appear and people had a vague idea that this would solve everything. They did not consider how long it would take to vaccinate large parts of the community. The magnitude of this task is only now becoming apparent and many people are slowly coming around to the fact that normal life may still be some way away.

The New Year has also seen new strains of the COVID-19 appear and there is an expectation that some of the new strains may not be responsive to the vaccines that we have finally started to receive. There is an acceptance that there may be new waves of the pandemic soon. This has made people see the fragility of our current way of life and serious thought is being given to building a “New Normal.”

The strength of E-Commerce will continue into 2021 and beyond. There will not be the same growth in 2021, simply because the growth last year was so sensational. Worldwide E-Commerce sales are around $5 Trillion, and the growth in 2021 is expected to be 14.3%, compared to 32.4% in 2020. This growth is taking place in a background of a 3% decline in total retail sales worldwide.

As we move into 2021 surveys show that 75% of buyers and sellers prefer digital options over the face to face options. The reasons given were safety compared to face to face, and convenience.

Statistics for 2020 E-Commerce

We can see from the following statistics that it was a remarkable year for E-Commerce with a large number of people experiencing aspects of E-Commerce for the first time.

1. 56% of consumers have tried a new retailer during the Pandemic.

2. 18% of consumers have tried curbside pickup for the very first time.

3. 36% of consumers, unfortunately, experienced delays in shipping because of COVID-19

4. E-commerce Sales in 20202 to show 32.4% increase

5. Bricks AND Mortar sales expected to show a 3.2% decline

6. Best Buy experienced the highest year on year E-Commerce growth with 104.5%

7. Target Experienced 103.5% E-Commerce growth.

8. Kroger experienced 79.2% E-Commerce growth

9. Amazon experience 39.1% year on year E-Commerce growth.

Indirect Connections Between E-Commerce and the Pandemic

So far we have only explored the direct connection between E-Commerce and COVID-19. That is less availability of Bricks & Mortar retailing equals an increase in E-Commerce. We must also consider the indirect connections as well.

There are some “experts” who are predicting that we may not see a full resumption of life as it once was until the end of this decade, COVID-19 would by then have played a role in our lives for ten years. After the passing of ten years, many aspects of our everyday life will have changed. We will have become adjusted to avoiding busy malls, restaurants, and sports venues. We will, for some of us, become used to working from home, being educated at home. For example, many private school buildings in the Philippines have been put up for sale, as the entire school has switched to online education. Selling a building does not suggest that the management see home education as being a temporary situation.

Where people no longer make a long daily commute into the city to work and are based in their homes instead, the thousands of people employed in the cities to support that massive influx of commuters will no longer be needed. Coffee shops, food stores, transport facilities will no longer be required in such large numbers.

One Possible Future

If this were to be the “New Normal” why would anyone pay premium prices to live in an overcrowded commuter belt? If working from home they can live wherever they want and can move to parts of the country that are less crowded and certainly cheaper. Where people are no longer living in crowded areas in the commuter belt and no longer live near large shopping facilities, where are they going to shop? They will of course shop online. They will work, shop, be educated, and be entertained online.

There are already houses where there are several PCs and laptops, being used for working at home, and education purposes. Homes where couriers call several times a week with deliveries from online retailers, and food stores. Instead of going out to eat takeaway food deliveries arrive from local kitchens.

Of course, not everyone can work from home, but if this move to working from home were to take place, the already shaky Bricks & Mortar Retail Sector would not survive and those people who do have to travel to work would still need to shop online

In the USA, when the first wave of business closures took place 140,104 establishments marked themselves as “Temporarily Closed.” By August only 65,769 were still marked as “Temporarily Closed.” This sounds like good news, but the sad reality is that many of those no longer showing as temporarily closed have shut down forever. More than 97,9666 businesses have shut permanently during the Pandemic.

[Source – Yelp.com’s Local Economic Impact Report.]

Many small businesses are still in trouble and experts agree that we have not seen the end of closures. Kevin Kuhlman, the vice president of federal government relations for the National Federation of Independent Business (NFIB) has stated that one in five businesses believe they will not make it to the end of the Pandemic.

Final Thoughts

The Internet is full of terrifying statistics about the impact of the pandemic on our world. It is clear that with so many businesses closing that for many of them the only option is to close down expensive retail premises and switch to online, working from home, a garage, or some cheap out-of-town building.

Whether we like it or not, we seem to be deading towards a world of E-Commerce and a digital economy.

How to sell Parrotlets Online Using Ecommerce

selling parrotlets

 

Today, we are going to look at starting a new eCommerce business selling Parrotlets online. We will start off looking at Parrotlets, so we understand the product, and then we will move onto general business principles, before looking at the eCommerce activities.

One of the best home business opportunities available today in the USA is to sell Parrotlets online using eCommerce techniques. In this article, you will see why it is such a wonderful business venture to be involved in.

By utilizing eCommerce you have a nationwide market for your Parrotlets. Linking your online store into an online payment provider, and a specialized shipping company allows you to operate a seamless online presence.

What are Parrotlets?

Parrotlets are the smallest member of the parrot family. They are smaller than budgies. You might suppose the closest relative of the Parrotlet would be the budgie, but strangely enough, the Amazon Parrot is its closest family member. They look very much like their much larger relative and have very similar traits. This is why the Parrotlet is sometimes called a “Pocket Parrot.”

Unlike many small birds, a Parrotlet that is well cared for can live up to 20 years in captivity. Some even survive into their 30s. Typically Parrotlets are feisty and sassy, with larger than life personalities. Parrotlet owners need to ensure that they handle the little birds every day and provide enough toys to keep them amused. Failure to pay enough attention will result in a destructive pet. Parrotlets also require a lot of exercises, which can sometimes be challenging. Parrotlets given time with their owners will learn to talk and/or perform tricks.

Care of Parrotlets

It is best to keep parrotlets as single pets. If kept in a pair, one will become dominant, possessive and will keep all the best toys to himself. Despite their size, parrotlets are brave little birds and will get into trouble if left outside their cage unsupervised. They are territorial and will attack other birds and even try to take on the family dog.

Diet

The Parrotlet diet is something akin to the Parakeet diet.

  • · Pellets 25% to 45%
  • · Low-fat seed mix 15% to 25% (millet, barley, grass seeds, etc)
  • · Fresh vegetables 30% to 50%

Individual Housing

These active and smart birds require lots of toys and a cage at least 18” by 18”. Larger cages are ok as well, as long as they are not so large that the Parrotlet gets lost. The cages should also not have bars that are larger than �inch apart, or there is a risk it will get its head stuck.

The law regarding selling parrotlets

Birds are the largest group of captive wild animals in the United States. Generally speaking the regulations for keeping and selling birds are fewer than for other animals. In the United States, there may be both federal regulations and state regulations that you are required to follow when selling birds.

Federal laws

You do not require a federal license to keep or sell parrotlets. There is no specific mention of parrots in the Animal Welfare Act. They are also frequently excluded from animal welfare legislation, regulations on pet shops, and existing animal cruelty laws.

State laws

State laws can be quite varied. Here is a document that summarizes the State Laws regarding Birds in Pet Shops produced by the Born Free Foundation.

Zoning laws

Most cities have zoning laws that limit the number of dogs and cats that an individual can own. It is very rare for such laws to apply to birds. There are usually local ordinances that may state the maximum size of an outdoor aviary. Before you start a small business selling birds, you may be wise to check in with your local municipality to check with them, before you invest in the business. You also need to check with your condominium, sub-division, or townhome association to check if any regulations apply.

Selling Parrotlets as a business venture

Starting a bird business in your backyard can be a profitable venture. We will take a look at this venture in some detail. First of all, I want to look more generally at the business and then I will move onto the eCommerce aspects.

This venture can provide an excellent return whether you operate it as a part-time venture, or ramp it up into a full-time business.

parrotlets

Breeding

Breeding is an essential part of this business, as it is what provides your stock of birds. Let me first say that Parrotlets are not easy to breed, which is good, as it stops amateurs from breeding them without investing time and money in the process.

Your birds will need to be one year old, at least, before they will breed. During breeding, they do not need a large cage to fly around in. 14” x 14” x 14” breeding cages are fine. Each cage should have two perches that are sturdy and well fixed. Perches that seem insecure will result in infertile couples. The perches should be made from natural wood so that the birds can exercise their feet.

There should be one pair per cage. The problem with breeding parrotlets is that they are hugely territorial and just put two strange birds in together and they will fight (potentially killing each other). You need to take your time and introduce them to each other slowly. You need to increase the amount of fat and protein in the diet of the breeding pair. Place the female in the breeding cage a few days before the male.

Parrotlets breed significantly better if there are other breeding pairs in the aviary. They should be able to hear the other pairs, but not see them. Your new breeders are probably not going to succeed at first, and the new parents may not get the hang of being parents at first and neglect their offspring or not sitting on the eggs. They will learn, so be patient. Do not worry, after two or three clutches they will get the idea. In the optimum environment, they may produce between two and three clutches every year. So if you have several breeding pairs you will be building a good stock of birds. A clutch of eggs will typically be between 4 to 7 eggs, although they have been known to lay 10. They will lay one egg every other day until the clutch is complete. The usual incubation timescale is 18 to 19 days. Chicks are removed at 10 days of age but never leave more than four chicks there at a time, remove the oldest one when a new chick hatches. For detailed information about weaning and sexing Parrotlets Google the topic and there is ample material online.

Setting up the Breeding Cages

Each cage should have a nesting box hung on the outside of the cage facing so that when they look out of the box they are facing the back of the cage (put the box on the front of the cage). The nesting box should be 6” x 10” x 7” and filled with between 2” and 3” of unscented nesting material. Open design food and water dishes should be placed away from the perches, so they do not get droppings in them. Water should be placed in a glass tube fountain.

The breeding cages cab be stacked with partitions between them so the pairs cannot see each other. All of the breeding boxes will be on the front where you can easily access them.

Some Parrotlets take great delight in throwing all the bedding out of the nesting box onto the floor of the cage. You will need to keep an eye out for this and replace it immediately.

Sometimes when they have laid eggs the Parrotlets will lose an egg by burying it in the shavings. You need to do checks on each nesting box at least every two days to keep an eye on progress. This also has another purpose, it gets the birds used to you be around.

When removing the babies a useful tip is to use a piece of cardboard to hold the adult birds back. If they manage to bite your hand it will be extremely painful and they will not let go easily. The female will not usually leave the nesting box as much as the male. Be careful, if they feel threatened they will sometimes attack the babies.

OK, that has dealt with the breeding process. This ongoing process will keep a constant supply of new Parrotlets once you get going. You can encourage year-round breeding by using artificial full-spectrum lighting in the aviary which switches on at 8 am and off at 11 pm. The aviary is airconditioned and temperatures are never allowed to drop below 80b degrees.

When setting up your initial stock of Parrotlets, make sure that they are the same species. That way your growing stock will all be the same species and that makes them more valuable.

Finance

Prices for Parrotlets (normal not mutations) ranges between $100 and $300 each at retail price. With potentially 5 surviving chicks from a clutch, this can mean it is worth anything between $500 to $1500 per clutch, minus your expenses. With a large aviary with multiple breeding pairs, this can become quite an income, as long as you find the customers.

Now moving on to the Sales aspects and how to sell these chicks using eCommerce

parrotlet ecommerce

What is required to sell Parrotlets online?

Looking at this business proposition there are several stages that you need to go through to start your business. This will take some time, but buying your initial stock of Parrotlets and building up a breeding stock is not going to be done overnight, so you have plenty of time.

(1) Find websites for people doing this already. Spend a lot of time looking at their website, what they are offering, and how they are offering their products, delivery, etc. Study every aspect of their business. I would even use the best website that you find and place an order for a Parrotlet with them, making sure it is of the species that you want to sell. You can then check out the whole eCommerce experience and see what their delivery service is like. Try and find reviews if you can. Identify ways that you could improve on what your competitors do.

(2) If you are selling Parrotlets online then you have to be breeding them yourself. If you buy your stock online and resell them, there is no way to make a profit. So, while building your website you have to be setting up the actual product business, the aviaries, and the equipment you will need. Your website will take time before it starts to generate customers so be patient. This is not a business you can start overnight.

(3) Now you have seen how your competitors sell online you can look at ways to make the whole process smoother, more user-friendly Choose an eCommerce platform that will be used to set up your website. I would suggest using WordPress for a platform and then installing WooCommerce. Build your store or employ someone to do it for you.

(4) Part of setting up your store is knowing how you are going to ship the birds. Shipping is a complex subject and we suggest that you refer to Airbourne Animals [RB1] for advice on shipping. They are a specialist in shipping birds and have a thorough understanding of the whole process.

(5) The shipping costs that you get from this company can then be built into the eCommerce software so that customers pay the cost of transport when they buy the bird.

(6) You will also need to set up payment options. You could use PayPal, or integrate a payment provider into WooCommerce. One supplier that integrates with WooCommerce is 2Checkout.

(7) The final component that you need on your website is a helpdesk that allows your customers, and potential customers to get answers to their questions.

(8) It is quite possible to set up a website yourself using WordPress, WooCommerce, and 2Checkout. However, hiring someone else is also a potential option.

Conclusion

An online store where people can buy a Parrotlet when linked to a breeding facility is an incredibly profitable concept. Take your time to set up the aviary and to build a breeding stock of birds, and while you wait for that to happen you can develop an online presence. It is not going to happen overnight, but this is something you can start to prepare today.