Off Page Optimization

how to do off page optimization

 

It is important for your site to show up in a variety of search engines and directories in order to gain more traffic for your site. The main way to do this is to submit websites to search engines and directories. When a user searches for a term you are targeting, Google, Yahoo and Bing are the major search engines on the Internet that will show up.

There are a lot of directories and search engines on the Internet and submitting your site to more than one is best to get the most amount of exposure possible for your site. This can be done manually or by software.

Manual submission

Directories:

These directories are listings, either free or paid, depending on your preferred method, of normally human-selected links off to different sites on the Internet. You may have transferred links off to other sites from sites that allow automated submissions. You must always remember to submit to reputable directories, or the process of submitting will have no effect on your sites ranking. Directories accept either HTML or textual links.

Directories have their own submission and review process that can take up to several months for your site to get reviewed. You will need to do some extra work to ensure that your site is properly listed and includes the appropriate key words and links.

There are hundreds of directories on the Internet, it would be impossible to list them all here. This article has promoted one directory for the purposes of this article.

DMOZ

DMOZ is a database of links for almost any website that exists. The Open Directory Project is the preeminent directory on the Internet. It’s at the same time the least authoritative, due to the number of backups and Straight toolbar links.

There is a fee attached to engine submission, but this is arguably the most time consuming and expensive process.

Blogs, Press Release Sites, News Sites

A blog is usually a diary style website that one chooses to log to regularly. It also enables visitors and web site owners to share information with one another. The two main WordPress blog platforms are the self hosted.com and self hosted.org.

Press release sites, MetaCafe or other social network sites such as Twitter and Friendster, magazines and directories such asprofitfinder.com are also wonderful ways to generate the kind of traffic you want to see.

But perhaps the most important source of traffic to your site is your own website, and there are many ways to do this. A key source of traffic for a personal website is to include testimonials and reviews (with condition day and time of kings). You can also link to other sites with the goal of attracting targeted visitors, but always always make sure you research the sites you link to and make sure they are indexed.

For example, buying PPC (pay per click) for driveway installer for both targeted and general traffic can reap many benefits. Pay per click is used to drive traffic using a setting where you pay for each user you send to a website. Google AdsWords is a clear example of this type of marketing. However, there is a second type of PPC where you don’t pay for the visitors. Although these may not be as targeted, the traffic may be a bit more targeted because of the inclusion of some more keywords in the traffic. Probably the best option when it comes to prioritizing traffic.

Try and position your web site for the most popular keywords or for words that are more specific or longer.

By placing well targeted links on other sites, search engines such as minimallygrunt.com and seochat.com, and directories such asdmoz.org can also help generate traffic.

Many search engines such as Google have a section of their website dedicated to review sites. By improving your search engine optimization by having good links to these sites, you can get more exposure.

Another way of generating traffic is to submit articles that are close to your industry to conventions and trade shows such as Interpel platforms.

Youtube

It appears many people use YouTube for watching videos. YouTube is one of the most visited websites on the topic of hot new videos. By being out there and producing a well made short video about your business or subject you can potentially get traffic.

Many people trade their videos on sites such as 32ightcase.com or vimeo.com. Videos on these sites can also be about to be published on television or radio.

If you want people to sign up to your list, offer a free video tutorial or game (if it’s relevant to your market), then talk about who you are, what you do and your niche product.

Once your video is out there it will be on the social platforms of your choice.